The hype around digital transformation has been loud. If it achieved half of what’s promised, it would be life-altering and global-shifting.
As is the case with many over-used buzzwords, it has started to lose its definition to the point that no one really knows what it means.
That leaves a lot of us craving clarity.
But one thing we do know is that customers are driving digital change, and we can’t afford to not respond.
It’s a journey we all need to take — and here’s how to measure where you are on that journey.
The stages of digital transformation
1. Business as usual
If your leaders think your legacy systems and processes are working just fine — but somewhere in your organization someone is asking the question — then you’re in the very first stage.
You have one-off technology projects and some buy-in from some managers. The pockets of digital transformation are targeted in a single, specific touchpoint. But these technology projects are siloed and don’t show business-wide value or aren’t backed by enough people to expand scope.
You have the support of leadership, funding has been approved, your teams are committed and your culture is embracing change. Now, experimentation from various pockets starts to come together, and new projects are intentional.