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The secret to tech implementation: An internal champion

Close up stock photograph of a black man conducting a seminar on Python computer coding in an open plan work arena.
Close up stock photograph of a black man conducting a seminar on Python computer coding in an open plan work arena.
June 11, 2024

Finding an internal champion can make all the difference in managing your tech stack.

There is an unprecedented amount of tech options available to businesses today. These tools can automate and optimize a significant portion of an organization’s workflow, and they are close to essential for growth in a modern work environment.

Once you’ve mapped your strategy and set your priorities, it’s time to start implementing — and figuring out who will be doing the implementing to ensure you support your support business goals from end to end.

Among the issues to consider:

  • How should organizations ensure they’re not overwhelmed by the tech options available to them?
  • What’s the best fit for your organization, your culture, your issues?
  • Will the technology start changing your approach and fixing problems quickly?

Your business should consider these questions whenever thinking about an essential tech addition. Technology implementation needs a strategy from the start — ideally, one that supports your business’s revenue goals.

For example, outsourcing with the right partner can wean down the list of tech options available and help you to better pinpoint the most effective solution for your business.

But after the decision to choose the right technology is made, how is that technology guided after selection? Too often, organizations become allured by the promise of a new technology tool but then fail to use the investment in an effective manner.


Finding your champion

Surprisingly, the most effective strategy for shepherding tech implementations from start to finish is simple: Find and elevate a champion.

You might already have the talent who’s interested; they just haven’t been asked yet.

New tech implementations are about fixing problems — someone may already be very passionate about fixing that problem, and they may surprise you. Internal champions know where pain points exist and may have already thought about how to fix them.

This is likely true across the organization, so bring those people together. Let champions collaborate and view team workflows so they can make sure that problems are being solved and efficiencies are increasing for the whole company.

So, what’s the end goal when a champion is involved?

Champions can help make sure that the technology is meeting the goal set at the start of the process when your organization picked the solution in the first place. Champions can take ownership and be invested in ensuring the tech is doing its job; plus, a champion can be more engaged with other team members and learn how the technology is affecting their coworkers.

Technology can’t solve every problem, but when used well, it can help accelerate your business goals, develop your team and reduce uninformed decision-making.

When the right technology is in place, organizations can leverage automation to inform their decision-making. It’s easy to rely on intuition — but it’s also easy to get trapped by it. Automation is only as good as the data it’s using, so ensuring your data is guided well is the job of the entire crew of champions.

When you start investing in and building your team’s technology stack, it’s important to remember the goals and problems the tech was meant to fix in the first place and if it’s still accomplishing those goals.

Elevating digital champions can help ensure your team is invested in the technology’s success and that it’s working for the right people. When technology is guided from start to finish with a clear goal in mind, it can save you headaches and hassles, and ultimately lead to a more satisfying and effective tech implementation.

  • Zak Dabbas
    Zak Dabbas
    Zak’s passion is helping clients understand and capitalize on their digital opportunities. He has more than 20 years’ experience in digital innovation and shaping user-centric initiatives for some of the world’s most influential brands.
    Contact me


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