Mistake #1: You haven't determined how you'll measure success
Successful digital transformations are twice as likely to have been executed with clear KPIs and targets than unsuccessful ones.
Here’s why enterprises need to install key performance indicators ― and how to work them in:
Read the fuel gauge
Where are you on the path to digital transformation? Is the fuel gauge full or empty? Enterprises that forget about KPIs are not able to answer these questions consistently and reliably.
They are missing out on opportunities. Case in point: Measurable wins, however small, buoy team spirit. And digital transformation is a rocky road, so markers of success help smooth out the bumps.
Second, without real results, the case to the C-suite gets fuzzy. You need continued investment from top down. Nothing makes the point better than visible success — or failure.
Remember that it’s about data
Data is the currency that fuels digital transformation. Companies that ignore KPIs miss the point of the exercise.
It’s never too late to go back to the drawing board. Work backward from final outcomes. Ask yourself: What is our goal? Why are we doing this? How can we measure the before and after? The KPIs will fall into place after this exercise.
Get smart about SMART
In some cases, enterprises might have set KPIs in place, but they are too fuzzy to be any good. You need specific, measurable, achievable, relevant and time-bound (SMART) goals. Agile transformations set goals in bite-sized chunks with measurable outcomes.
Don’t forget to recalibrate
You’ve seen it: The digitally mature business you have built today might have been barely recognizable three years ago. KPIs set in motion years ago rarely are still relevant. When transformation goal posts change — as they should — make sure you are not using old standards to measure new outcomes. Study the KPIs under the microscope to see whether they still work for where your enterprise is today.
Mistake #2: You don't have a change management plan
A staggering 70% of all digital transformations fail because enterprises miss real opportunities for dialog with their people. Change management helps people take ownership of the process. Without that, the battle is already lost.
Here’s how to nurture effective change management:
Run what-if scenarios
Technology is a crucial pillar of digital transformation. But talk of technology makes employees apprehensive. Too often, enterprises fail to validate the very real worries their workers might face. One group seminar is not enough. Drill down and talk to each employee and show where and how they will fit in the new landscape.
Technology augments intelligence. It does not replace it. Until each team member sees that, the work of digital transformation will be half-baked at best.